拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
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，这一点在夫子中也有详细论述
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But analysis of Cabinet Office documents by the BBC has found government departments spent around £101m from April 2023 to June 2025.